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Our purpose is to connect consumers with quality products and brands across the African continent every day.
With Africa at the heart of our strategy, we build commercial solutions that give our principals access to customers and consumers through comprehensive route to market and channel strategies, integrated with sourcing and procurement, demand generation, distribution, and marketing.
Our extensive experience in navigating the complex African continent and proven success in developing and implementing market access solutions, positions Imperial as a strategic partner to clients and principals wanting to enter and grow in emerging and challenging economies.
Through our extensive footprint across Sub-Saharan Africa, we play a critical role in meeting consumers' ever-increasing need for market access services in previously inaccessible markets.
Our operations in mainly West and Southern Africa, position Imperial to provide market access services in more than 11 countries across Sub-Saharan Africa. Over the short and medium term, we plan to expand our footprint into new regions, including East Africa, and to leverage our expertise in other key industries.
Nigeria, Ghana and Ivory Coast with reach via MMA into smaller markets Mozambique full RTM with extensive reach.
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Imperial Market Access has a strong footprint in Southern Africa – Namibia, Botswana, Zambia, Malawi, Zimbabwe, Eswatini and South Africa. We also offer a Multi-market Aggregation solution to reach some further markets.
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Imperial Market Access Consumer is continually looking to expand our footprint on the African continent, with Kenya identified as a strategic entry point into East Africa.
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Integrated and innovative solutions for simple, flexible, efficient, and visible supply chains
End-to-end access to markets, customers, and consumers
Flexibility to adjust to different needs
End-to-end visibility and insights
Customised and fit-for-purpose solutions
Specialist capabilities
Efficient access to smaller markets through a multi-market aggregation model
We provide clients, principals, and customers with complete, best-in-class solutions, giving them easy access to end-consumers through an integrated sourcing, sales, distribution, and marketing service, taking their products to some of the fastest growing and most challenging markets in the world, and reducing the complexity and risk involved in operating in those markets.
With hard-earned insight and unwavering focus, we design solutions that closely meet their needs – and then execute them flawlessly. We achieve this by developing a deep understanding of our clients' and principals' businesses, their needs and the industries and markets in which they operate.
Our proven solutions rapidly deliver results with the agility to quickly manage future change for continuous flexibility, value, and success. When required, we take ownership of product inventory and revenue collection to provide our clients with unparalleled access to their end-consumers, leveraging our in-market networks and in-country infrastructure.
We leverage the best people and technology, adopting simple processes to make doing business in Africa easy. Using analytical insights, we create an optimal omni-channel strategy to drive sales volume, value, and velocity.
As the strategic partner to our multinational principals and clients, we identify and develop new market segments for consumer products – targeting non-buying customers in currently targeted markets and new customers in new markets. Our unique market knowledge and proven processes, methodologies and tools help manage the ever-increasing complexity, risk and speed of modern day supply chains.
Our experience helps global clients mitigate and manage the effects of global competition, rapid price fluctuations, short product life cycles, expanded specialisation, near/far and offshoring, as well as talent scarcity.
In line with our purpose to connect consumers with quality products and brands across the African continent every day, we make a difference in peoples' lives by demonstrating care for the communities in our countries of operation. In Nigeria, we support the Tulsi Chanrai Foundation Eye Hospital and contribute to 'giving the gift of sight'. Find out more about Imperial's ESG strategy and our socio-economic impact in South Africa and Nigeria.
ESG StrategyAligned to Imperial's digital strategy of becoming data and insights-driven, we utilise data-driven analytical insights to create optimal and fit-for-purpose omnichannel strategies to drive sales volume, value, and velocity. Find out more about Imperial's Digital and Data strategy.
Digital and Data StrategyWe are differentiated by a unique distributor approach, supported by local partnerships and benefiting from exclusive relationships with principals.
